• WDFM Demographics
  
• How Much Does it Cost to Advertise in WDFM?
  
• Why Advertise in WDFM?
  
• Testimonials From WDFM Sponsors
  
• Special Offer
  
• Top Ten Tips for Advertising in WDFM

WDFM Demographics

The WDFM database reads like a "Who's Who" of Fortune and Inc. 1000 companies. A sampling of our readership found:

• 2,000 Directors of Marketing, Sales, Commerce
• 500 CEO's
• 1,000 EVP's, SVP's, and VP's
• 400 members of the press, including Journalists, Editors, Publishers and Producers

Advertising in WDFM compares quite favorably when buying direct mail lists with similar characteristics. For example, the premium positions in WDFM's email edition cost $50 cpm (cost per thousand). A mailing list of similar quality would run you between $250-$400 cpm. Ads in WDFM's exclusive offers section cost $20 cpm. When you compare our CPMs to other email marketing newsletters with similar demographics, you'll find we're 20-50% lower. If you want to reach this quality audience (of which you're probably one), request rates or call (212) 619-4780.

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Why Advertise In WDFM?

If you've got products or services you're marketing to marketers, then yes, you should advertise in WDFM. Frankly, people get a better response rate advertising in the email version of WDFM, as opposed to the web site, since recipients have qualified themselves because they've already taken one action already, namely subscribing.

Here are the sorts of things people tend to advertise in WDFM:

• Special advertising deals from magazines, websites, and other email newsletters, to attract new advertisers
• Seminars, Trade Shows, and Conferences
• Incentives ( to visit web sites (like free white paper downloads) or trade show booths
• Consulting services
• Brand awareness ads so the advertiser's name is top of mind to this audience
• Subscriber acquisition ads that offer free trial subscriptions to online/offline magazines and expensive print newsletters
• Market research products and services
• Web design and development
• Free and paid-for databases
• Special deals on seminars and trade shows
• Site hosting and bandwidth
• Marketing analysis tools (a la traffic-tracking tools)
• Direct Mail list management, sales, and brokering
• Online advertising networks
• Financial services that cater to this elite demographic
• Content providers/organizers and creative services
• Promotional tsatske's (specialty items)

Testimonials from WDFM Sponsors

Kevin Lee
CEO, Did-It.com
"Larry Chase's WDFM was a huge success for us. The ad received a great response, resulting in a 1% conversion. That's conversion not clickthrough. One percent of Larry's readership requested our white paper on search engine marketing best practices, resulting in hundreds of quality leads for our sales force. Respondents included C level executives with decision making authority, as well as many influencers."

Paul Purdue
President, iFulfill.com
"It's not about click-throughs. It's about how many qualified leads I get from each ad and how much each one of those leads costs me. I found the CPL,(Cost Per Lead), from my ads in Web Digest For Marketers to be very affordable. The lead quality was very high and typically cost me less than those from other similar publications in which I advertised. I originally was going to run different copy, until WDFM's publisher, Larry Chase, gave me some very frank feedback, which caused me not only to change my copy, but my offer as well. I'm glad I listened to him. I wound up using the offer he suggested I run in his newsletter again thereafter in other publications. It was quite a value-add and a real lesson in how to make my ads more than pay for themselves."

Amy Patton
Senior Marketing Manager, Loudeye Inc.
"As the Senior Marketing Manager of Loudeye Inc, I've rented many email lists to promote our Webinars. I recently rented 'FYI from Web Digest for Marketers' and found it to have one of the highest response rates. Larry Chase, publisher and owner of Web Digest for Marketers, gave me frank and invaluable input on our copy, which we have incorporated into other mailings. 'FYI from Web Digest for Marketers' was a smart investment."

Jeff Kostermans
CEO, LeadGenesys
"The LeadGenesys Platform quickly refines lead-generation efforts by tracking and custom-scoring leads from all marketing sources. In advertising with Web Digest For Marketers we've captured a significantly higher proportion of "A" quality leads than with other sources. The key word here is quality. Not only is the cost per lead lower than what we were prepared to pay, but the quality of those leads was higher than what I typically get elsewhere. Over the past 5 years I have recommended three other companies advertise in Web Digest For Marketers -- and each time tracked excellent results. We will continue to advertise here, and suggest you do the same."

Brad Nickel
Brad Nickel and Associates
"We use many vehicles for promoting our client's web sites; none have been as effective as Web Digest For Marketers in drawing those that manage marketing in their organizations.

We began running ads recently for one of our clients and not only did we receive an overwhelming response to the ads we placed, but the quality of leads we received has blown us away.

Not only did we reach our target, the marketing departments of small-to-medium sized businesses; we also received many requests for site reviews from major organizations and high level marketing executives within those organizations. My client is literally adding more sales people to deal with the large quantity of quality leads we received and expect to receive from future runs.

As a result of this success, we just booked another 5 months of advertising for this client with your publication and can guarantee we will do the same for our other clients that need to reach marketing executives.

The fact that you and your staff made it easy to manage our campaign and checked our advertising links to be sure we were ready speaks volumes about your commitment to customer service. Your advice and consultation made it much easier for us to properly prepare our copy and headlines.

Thank you. We look forward to a long and prosperous relationship."

Janet Pannell
Interactive Marketing Manager, RightNow.com
"The use of HTML in our FYI optin email nearly doubled an already impressive response rate. WDFM is one of the best ways to reach marketers online or off."

Mark Braunstein
CEO, Twisted Pixel
"My firm provides software so online publishers and marketers can manage website subscriptions and content. With the release of our latest version, I decided to run our first campaign ads in Larry Chase's Web Digest For Marketers. Why? Because I read it myself. My core business is software, not copy writing. Larry not only helped me with copy ideas, he also gave me insight on how to best position my opt-in offer to get maximum results from his subscriber list. The ideas, copy and his personal support was invaluable in itself.

We ran a split campaign and were able to test our copy and creative in multiple issues, resulting in some great new control ads for our future campaigns. The quality and cost per lead more than met our campaign goals.

Starting our new product rollout with Web Digest For Marketers was a smart choice. I am definitely adding WDFM to my marketing hot list and will be using them again. If you're just starting to advertise or looking for a quality targeted audience - start here. The input you get from Larry is worth it alone."

Scott Hetherington
Marketing Director, Boldfish Inc.
"BoldFish has advertised in Web Digest for Marketers for many months now. It's not just because we like reading the publication ourselves; it's more about economics. We find the quality of leads that we get from WDFM to be very high and at a cost per lead that is much lower than most of the other publications in which we advertise. That's why we've continued to advertise in WDFM on a regular basis."

Bill McKay
Sr. VP, List Brokerage & Management, Direct Media
"We advertised in WDFM, and within a few days, had developed several new relationships, which quickly brought in significant revenue."

Troy White
Web Marketing Strategist, American Management Association
"We ran a flight of ads in WDFM that promoted AMA's marketing seminars. We drove traffic to both our Web site and our toll-free phone number. The responses exceeded our expectations, and the cost per prospect was a tiny fraction of what we would have spent in direct mail.

Larry offered us not only the best cost per thousand and most targeted and responsive marketing list; he also provided the personalized attention you will not find in other newsletters. He worked with us to optimize our copy and the offer itself so that I would extract the most value out of each exposure.

I read WDFM, and I've recommended it to other marketing colleagues here at the AMA, who have in turn become avid readers just like me.

In fact, I decided to advertise in WDFM when I realized I needed to reach other people just like me.

That's precisely while I'll advertise in this newsletter again, and suggest that you do the same."

Yue Meng
VP Business Development, Hooks Creative
"I advertised my company's graphic services in Larry Chase's Web Digest for Marketers and immediately received no less than sixteen responses, eight of which have already turned into paying clients. The conversion of those sixteen leads into eight paying clients took less than 72 hours. The offer was a very attractive one. We announced that people who called or emailed (after viewing our work on our site) could name their own price for logos and other similar graphics. Larry took the time to make sure our ad copy quickly conveyed the extraordinary offer while at the same time protecting our brand image. Will I advertise again in WDFM? I already have and will continue to do so:)."

Angela Young
Marketing Manager, Hoovers Online
"I put an offer in Larry Chase's Web Digest For Marketers (WDFM) and got my money's worth! I offered WDFM'ers a free 30-day trial subscription to Hoovers Online. The key was to let people see the value of a Hoover's Online subscription and convert trial users to regular monthly subscribers. The retention rate for this promotion compared very favorably with that of other direct marketing efforts I have employed in the past. If you need to reach a well-targeted marketing audience that has the power to spend, I highly recommend you advertise in WDFM."

Dan Viņal
CEO, NetPreSys, Inc.
"After advertising in WDFM, we've received scores of qualified leads from decision makers in our target market. We are presently in productive dialogue with at least fifteen companies, any one of whose business would more than pay for the ads we ran in WDFM. We expect to engage at least three to five clients with projects worth no less than $35,000 each. Obviously, we are quite pleased with the projected ROI of this campaign. The campiagn enabled us to test three different pieces of ad copy and survey respondents for impressions. This has been a valuable exercise in helping us refine our message, and further define the profile of our target market prospects. I really appreciated all the assistance Larry Chase provided in crafting our message and evaluating our proposition. We were very impressed by the integrity of his operation, as well as the personal attention we received. I look forward to working with WDFM again in the future."

Jeff Farrell
Marketing Director, Portal Screens
"Web Digest For Marketers got us the best results of any media outlet thus far. We've advertised our software on major search engines, newsletters, and a few traditional outlets as well. We were all very excited at the speed and amount of response we received from placing our ads in Web Digest. It was not only the best in terms of producing responses, it was also the least expensive. So the cost/performance ratio in this newsletter has blown everything else away."

Brian Douglas
Senior Partner, SpiderWeb Group Hosting Services
"Just a six line ad in this newsletter caused people to not only click on it and visit our home page, but to look at 7 or 8 pages into our website, which is much higher than an average surfing session. The ad pulls consistently. We've been running the exact same copy for over a year now and the results are getting better by the month. Have we gotten new business from our ad in WDFM? Absolutely. We wouldn't keep advertising if we didn't."

David Garfinkel
President, Overnight Marketing
"I've been a direct marketing copywriter for 20 years. My income lives and dies by how successful my ads are, i.e. how well people respond and buy thereafter. I ran an ad in the middle of WDFM that went out late last night. By the time I woke up this morning I had over 20 serious leads, many of which are obviously going to turn into paying clients. It's one thing to get responses. It's quite another thing to get very qualified responses that pay for the ad and my time many times over. WDFM obviously delivers both in short order. Furthermore, my ad was not even at the top of the newsletter. It was a less expensive ad in the middle. Advertising in this newsletter was fast, extremely effective, and inexpensive.

I'm so blown away by the results thus far, I sat down to write this unsolicited testimonial, even before all the results are in. I just checked my in box and found five more responses in the time it took me to write this testimonial. I must admit there's a part of me that would rather keep this new business development secret to myself:) but despite that I share this success story with you. I'll obviously advertise again and again in WDFM."

Joe Haedrich
President, Web Cards
"I'm truly impressed with the quality of the readers of Web Digest for Marketers. My three best accounts have come from advertising on WDFM. It's paid for itself many times over."

Jay Goth
CEO, eMarket nSights, Inc.
"My firm has advertised in Web Digest For Marketers (WDFM) repeatedly. Why? Because it gets results, that's why. I wouldn't spend the money if it didn't. One reason I get good response rates is because I write outragous ad copy and change it often. I've advertised in other emarketing publications using the same tactic and have found that some of the best responses come from WDFM. The rates are unbeatable. I would be hard pressed to get this kind of response rate from the same high-level demographic for this price anywhere else. That's why I continue to advertise in this publication."

Mary Gillen
Co-Developer, Idea Site for Business
"The first ad I ran in WDFM resulted in over 400 new subscriptions to my newsletter. The second ad I ran (for a free ebusiness planner) resulted in over 1,100 downloads of that document, from my site. It's a great buy because it works."

Wade Leftwich
Publisher, American Demographics Magazine
"Advertising in Larry Chase's Web Digest For Marketers saved American Demographics Magazine real money. For over a year, I offered a free trial subscription to its readers. That campaign has provided a steady stream of very qualified prospects. WDFM's content attracts precisely the marketing audience we're looking for. In fact, I read it myself."

Angela Morris
VP of Marketing, Landmark Systems
"WDFM's email edition has a good shelf-life. I kept receiving a steady stream of responses to my ad in WDFM for two weeks after the issue was released. Until now, my experience was that the bulk of responses to ezine-type ads were received within a 72 hour period.

Putting an attractive offer in the ad itself undoubtedly helped the response rate. I also think WDFM is passed along a great deal, which accounts for the extended life of the ads my firm runs in this publication. It's money well-spent for us."

Ilise Benun
Author of Self Promotion Online
"My ad in WDFM got so many people clicking through and signing up for my email newsletter that I thought something had gone haywire with the sign-up form. Turns out it was an incredible response and lots of new subscribers, most of whom also volunteered their mailing addresses for further mailing."

Claudia Levine
Marketing Director, IOMA Newsletters
"I was amazed at the instantaneous responses I received when I placed an attractive offer in Web Digest For Marketers (WDFM). That offer went out in the Email Edition of WDFM on a Sunday night. Within the first hour of business on Monday morning, I had dozens of responses. That's what I call direct response advertising. Furthermore, some of those leads generated converted into subscriptions to our $199 newsletter.

The last thing I want to tell you is that Mr. Chase went out of his way to help us get the maximum response. Over the course of the two months he recommended different copy approaches, as well as moving the offer around within his publication. He stayed in touch with me and made sure I was happy with my ad in WDFM. It was a most satisfying experience. Try it, and see for yourself."

Robert L. Lapides
CEO, Trade Show Central
"I wanted to attract more sponsors to our Trade Show Central web site, which offers surfers a database of over 30,000 trade events. I placed an ad to that effect in Larry Chase's Web Digest For Marketers which generated leads that resulted in paying advertisers. That's why we continue to advertise in WDFM."

Christopher M. Knight
President, SparkNet Corporation
"Advertising in Web Digest For Marketers helped us reach important and highly influential web marketers, and as a result, have been chosen twice for Tip-Worlds huge Email List of the Day award, which always resulted in thousands of new subscribers for us. I know quality content and marketing timing might have something to do with our success, but I can't help think that WDFM gave us the extra market kick we needed."

Eric Targan
CEO, Joke-Of-The-Day
"My Joke-Of-The-Day mailing list goes out to over 200,000 people every day. One cost effective way I locate new advertisers is to place an ad in WDFM. I usually offer a very attractive offer that encourages people to contact me for my rate card. The last time I did this, I got no fewer than ten very well qualified leads. Not only that, those leads came in virtually hours after the ad ran in the email version of WDFM. It was such a cost-effective sales tool, I've decided to do it again and again. I encourage you to do the same. In addition to getting incomparable ad rates from WDFM, you'll find its publisher (Larry Chase) will help you write the ad for optimal impact."

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